All projects
Interactive concept demo. All listings and figures are fictional.
Ecommerce · listed by Elliot (fictional)
Kiln & Co
Monthly subscription of small-batch ceramics from independent studios.
Early traction38 orders over 3 months11 months
Asking price (fictional)
$6,500
Includes 4 assets + 60-min handover call
No payment is taken and no message is sent in this demo.
Overview
“Margins were too thin after breakage and packaging. Someone with logistics experience might crack it.”
— the honest reason Elliot (fictional) stopped
Validation evidence
- 38 paid orders
- 5 studio partners agreed to supply
- Repeat purchase from 9 customers
What was tested
- Monthly vs. quarterly boxes
- Gift subscriptions
What failed
- Breakage in shipping wiped out margin on ~1 in 7 boxes
Included assets
- Customer interview notes — not included
- Figma prototype — not included
- Source code — not included
- Landing page — included
- Brand & logo files — included
- Market research doc — not included
- Waitlist export (consented) — not included
- Supplier contacts — included
- Financial model — included
Transfer & rights summary
- Seller assigns IP in included code, designs and written materials
- Domain names transfer only if the seller currently holds them
- Personal data is not transferred unless contacts consented
- Seller agrees not to relaunch the same concept for 12 months
Illustrative summary only — not legal advice. A real transfer would use a written agreement.
Handover call
- 1. Walk through research & interview notes
- 2. Demo the prototype and known gaps
- 3. Review dead ends to avoid
- 4. Hand over files & access checklist